The primary objective of the Calypso Twitter feed was to display the company's thought leadership in the Fintech/capital markets sector. The focus was on leveraging trending hashtags and creating stunning visuals while maintaining the level of professionalism expected in the financial industry.
Most posts that did especially well by industry standards, likely due to a combination of visuals and language
Thanks to trending industry hashtags, an attention-grabbing graphic and pithy copy, the blockchain post earned a 12.3% engagement rate —much higher than the industry average
Ideation, Copywriting, Design, Content Planning, Posting, Scheduling
