Visual Merchandising, Retail Fashion

JINS Holiday Window Display


Create a window display for the flagship JINS store


Customer quote: "I saw the display from across the street and I had to check it out!"


Although the budget was tight (under $200), the display needed to match the grandeur of all the other shops on trendy Powell Street in San Francisco. Additional challenges included: channeling the brand's Japanese minimalism, dealing with the excessively reflective glass on the window and avoiding common holiday symbols while still creating a festive feeling.

my kernels

Ideation, Design, Logistics/Sourcing, Himmeli Creation/Craft Master

Key lesson

A small budget doesn't mean a small impact