Social Media, Home Warranty, Thought Leadership

Social Media @Super Home Warranty

Overview

The endless scroll — we're all familiar with it. And, as marketers, are always trying to stop it. If repackaging content into a scroll-stopping social graphic that maintained the brand and positioned Super as a thought leader sounds like a tall order, it's because it is. No fear!

It's why I came up with this companion series of "pro tips" and "fun facts" as one of the "spokes" to our blog post "hub"

results

Overall blog traffic increased 107% in 9 months

It was definitely due to a combination of factors (email, customer base growth, other social channels, SEO...), but scroll-stopping posts like this were part of the magic

my kernels

Ideation, Design, Content Planning, Blog post writing


Key lesson

Bright pops of color help stop the scroll on social media