Handouts, Retail Fashion

JINS Store Leaflet


Give customers a way to understand a complicated buying process and pricing structure without needing to interact with sales staff


Customer feedback: "I get it!"


JINS wanted to highlight their unique 3-step buying process for customers who were unfamiliar with the brand. This leaflet was created to do that and to serve as an introduction to the brand. By keeping the information and design minimal, the leaflet was not only on-brand, but also encouraged customers to engage with the staff for more information.

my kernels

Messaging, Copy, Design, Illustration, Logistics

Key lesson

If you need 100 words to explain something, too bad. You get one