SaaS, B2B Analytics, Email, Social

Email & Social Media @Sherlock

Overview

A few selected emails and social media posts from Sherlock

results

Email (YoY)
Open rate increased from 7.7% to 34% on average
CTR increased from 1% to 2.9% on average
List grew 4x (thanks to some clever influencer partnerships I made)

Social
We're still trying to figure it out. Although I've had some wins on Product Hunt, Sherlock's social engagement remains pretty constanst

my kernels

Ideation, Copywriting, Design, Content Planning, Posting, Scheduling

Selected Emails
(created with MailChimp)

E-book Supplement email: Product Qualified LeadsOpen rate: 34.1%
CTR: 5.1%

This email, which went out as a follow up to our e-book on product qualified leads, enticed people with a worksheet they could use to define their Activation steps. It's a concept users expressed trouble grokking and one that lended itself perfectly to a worksheet.
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Blog post email: A story in bad stock imagesOpen rate: 26.4%
CTR: 3.3%

This email, which matches the format of other blog emails, was for our humor piece, Meet SaaS Salesman Pete: A Story in Bad Stock images.

People must have needed a laugh because the CTR was 0.6% higher than our next best blog post email.
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Product Launch email: Sherlock StoriesOpen rate: 28.6%
CTR: 3.9%

This one was to announce the launch of Sherlock Stories on Product Hunt. Pretty self-explanatory. Read more about the feature launch and Product Hunt lessons in the case study.
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Selected Social Posts

Seven SaaS Trial Leads for Revenue Forecasting Blog Post
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read the blog →

Product Qualified Lead E-book
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read the e-book →

Customer Testimonial
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read the full sherlock case study →
© 2020 Mekkie Bansil
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