Promotional Flyer, Education

Sylvan Holiday Flyer After & Before

OBJECTIVE

Give the Sylvan Annual Holiday Sale flyer a facelift to increase visual appeal and scannability

Results/Feedback

YoY monthly revenue increase of 1.62x

Feedback from the client: "Mekkie designed a wonderful flyer for us that has helped our business tremendously.  She was easy to work with, timely with her product, and provided a beautiful design.  We will use her again."

CHALLENGES

Besides fitting all the information in to the flyer, the biggest challenge was what software it would be made in. Ordinarily, I'd prefer to work in tools built to create beautiful layouts (Illustrator/Sketch/InDesign), but the client needed the flyer to be editable for future years. (That's how much they liked it!)

Problem, meet solution (a.k.a Mekkie) — I exported the graphics as an image and created a Google Slide with text over the image in all the right places. They'll be using this flyer for years to come.

my kernels

Design, Copywriting


Key lesson

Tech limitations are never an excuse for a subpar product