UI/UX, SaaS, Case Study

Creating a brand

as told by a website redesign

What makes a memorable brand? Voice? Visuals? Reach? Sherlock—a SaaS analytics tool for Sales/CS teams—needed to solve this mystery if they were going to find a place in the busy market.

see how i did it

whyPOPCORN?


A few years ago, I had to determine what snack food I was most like as part of an icebreaker for a creative conference. After much rumination and several snarky responses from my friends (“Bitter like grapefruit”? Ouch!), I decided I needed to take a break and watch a movie or two—maybe reconsider some of my social circle.

Time was dwindling before registration was due and all I could do was watch TV and eat popcorn. Popcorn…popcorn—oh my gosh, popcorn! It’s light; it’s bold; it assimilates easily to its surroundings while maintaining its essence. I ran to my computer and completed the registration. Creative inspiration and industry networking, here I come!

The following week, while I was mingling at the conference, someone caught a glimpse of my badge where the icebreaker answers were listed.

“Do you really eat that much popcorn?” he said.
“What?” I had forgotten the trials of the previous week and the Great Snack Food Personality Conundrum.
“Your favorite snack food.” He pointed at my badge.
“Oh, that! I thought we were supposed to say what snack food we're like.”
He gave me a blank stare. "Popcorn?"
I smiled. “I blossom under pressure.”
He rolled his eyes, laughed and sent me a LinkedIn connection. Mission accomplished.

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productLAUNCHES

E-Book, SaaS

Everything you need to know about PQLs


This 62-page content beast brought in 112 MQLs in less than a month. I wrote, designed and promoted it during my time at Sherlock

read the e-book

print& MERCHANDISING

print&MERCHANDISING

Mekkie designed a wonderful flyer for us that has helped our business tremendously. She was easy to work with, timely with her product, and provided a beautiful design. We will use her again.
see the flyer

social&EMAIL